PEOPLE in Leeds went Christmas crazy today and shopped till they dropped to make the most of the Black Friday offers.
Hundreds of customers queued from 7am at Asda in Pudsey to make the most of the deals and were welcomed into the store by cheerleaders.
Black Friday is an American shopping event that has now taken off in the UK and saw some of the biggest high street names slashing their prices.
The event traditionally takes place on the Friday after Thanksgiving and marks the beginning of the Christmas shopping season.
In a first for Asda, it mirrored the flash sale that has been held by parent company Walmart for the past decade.
Asda’s chief merchandising officer for general merchandise, Andrew Moore, said: “Last year Walmart reported their best ever Black Friday event with stores in the US serving over 22 million customers in one day.
“We’re taking our lead from them and utilising their know-how to help create an offer that means Asda shoppers can benefit from incredible savings at a time when they really need us the most.”
Amazon hoped to beat its record of 41 items it sold per second on Monday December 3 last year.
Amazon UK managing director Christopher North said: “Since we started Black Friday deals in the UK in 2010, the concept has really caught on and is now a much-anticipated event in the UK shopping calendar.
“This year we’ll be releasing twice as many deals to make it easy for customers to save money on this year’s must-have gifts.”
Black Friday is followed by Cyber Monday on December 2, which is predicted to be the busiest day for online shopping.
Statistics released by Hammerson, owners of Leeds’ Victoria Quarter Shopping Arcade and the new Victoria Gate complex, have revealed more than 70 per cent of women in Yorkshire ditch their friends, family, and spouses to do the Christmas shopping alone, compared to 45 per cent of men who prefer to shop with their partners.
It also found that just under half of men in the region will wait until the eleventh hour to do their gift-buying in the belief that they’ll find some last minute bargains and on average spend a mere £88.