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A B&M store in Leeds has donated thousands of pounds worth of toys and gifts for underprivileged children in the city.

The shop is supporting the Mission Christmas campaign, the largest gift appeal in the UK run by charity Cash For Kids. The charity is asking people to donate gifts and clothes to help fulfil its promise of giving every child a Christmas present this year.

The kind-hearted team at B&M Cottingley have donated £1,500 worth of toys and gifts in support of the campaign. Hannah Clark, charity fundraiser and executive of Cash for Kids Leeds, expressed her gratitude towards the store and to everyone who has donated. She said: “What B&M have done – it’s a massive support, we just want to say thank you.

"With families experiencing the added pressure of having to choose between paying for bills or paying for food, it’s also very heartwarming to see so many people wanting to get involved and buy a present for a kid. ”

B&M Cottingley has donated gifts totalling £1,500 to Pulse 1 and Cash For Kids' annual Mission Christmas toy appeal, which is backed by the Yorkshire Evening Post. Pictured are volunteers from Medical Protection Society and Hannah Clark, charity fundraiser for Pulse1 and Cash For Kid's Mission Christmas, and B&M Cottingley manager Simon Fitzpatrick with staff member Olivia Johnson

The appeal is backed by Leeds radio station Pulse 1. Breakfast show hosts Milo and Rosie said: “People in our community have always been so amazingly generous when it comes to Mission Christmas, and so if you can, please just buy one extra gift this year and we’ll make sure that it goes to a child who truly deserves it.”

Donations from the the annual Yorkshire Evening Post Carol Service held at Leeds Minster tonight will be given to Cash for Kids. Guests will also be invited to donate gifts for children.

Cash for Kids Leeds is currently running low on gifts for kids ages seven to 12 and desperately need donations of board games, arts and craft and any new and unopened toys that could be enjoyed by a kid in this age group. “With the cost of living crisis, and the lingering effects of the pandemic, now more than ever, it is important for everyone to get involved,” Hannah added. “We want every child to get a present on Christmas Day, especially at the moment.”

Cash for Kids are accepting donations and gifts at the Storeroom, Millshaw Leeds until Friday December 16. Alternatively, shoppers can donate or drop off toys and gifts to any B&M until Monday December 19.

Mission Christmas: Leeds B&M store donates £1,500 of toys and gifts to underprivileged children