Leeds-based Circus PPC shares spend increases
Leeds-based paid media agency, Circus PPC, are celebrating another year of growth as they share that they’ve seen a 22 per cent increase in client spends YOY, despite an increase in market challenges on the back of AI reliance and changing consumer behaviour.
Earlier this year, the agency underwent a rebrand to welcome a new era focused on high-performance paid media strategy and initiatives, which included introducing a brand new Paid Social department to the agency. Caitlin Dillon - who joined following her previous role as Social Team Lead at Journey Further - was hired to head up the department, alongside Esther Jackson, Paid Social Analyst.
Since the new department’s inception, the agency has seen a colossal 323 per cent increase in Paid Social spend from both new and existing clients. Ahmed Chopdat, Chief Strategy Officer, led the department growth:
“This is the first time we’ve had a dedicated Paid Social department, and it’s been a fantastic six months. The growth and results we’ve seen for both ourselves and for clients shows our team’s dedication to ensuring that new services can work seamlessly alongside our existing expertise.”
CEO, Rick Tobin, said: “We’ve always been known for our niche expertise in Paid Search, but we knew we’d be able to offer more to our existing and new clients with the addition of more performance-led marketing services that focus on growth.
"The Paid Social team have done an excellent job, hitting the ground running and completely transforming our Paid Social offering.”