The launch of the Leeds United kit is one of the most hotly-anticipated events of the footballing calendar.
In the pre-season wasteland, boredom sends rumours and leaks flying across the net as fans clamour to discover what their beloved team will wear on the pitch.
But mock-ups and estimates can only satisfy fans so far, so when the moment of truth arrives and the club unveils the team's official shirt, something close to hysteria tends to follow.
Fans take to social media to rant and rave, either in appreciation for a perfect kit or with disgust for an abomination.
Here are 8 times when Leeds United have split the crowd by releasing a shirt that's a little bit different:
5. Third kit, 2020/2021
When Leeds United arrived back in the Premier League for the first time in sixteen years, they didn’t do it quietly. As pundits were blown away by the Whites’ all-out playing style, this kit matched up to their striking panache, a vision of rich maroon and gold. It wasn’t adored by all. The 2020/2021 maroon strip was divisive for its all-too close resemblance to the colours of a certain Lancashire rival, with many fans outright refusing to wear anything close to red.
Photo: Justin Setterfield
6. Away kit, 2018/2019
This one’s unique. At first glance, the 2018/2019 away strip is navy. Classic? Tick. But look closer and it’s plastered with something like pinstripes’ more hectic, multi-coloured older cousin. Donned in the happier of the two play-off semi-final legs, this design promised bold and modern, but ended up making a bus seat out of Kemar Roofe’s torso.
Photo: Clive Mason
7. Away kit, 2011/2012
You don’t see many black kits in football. You couldn’t miss this one though, jazzed up with pinstripes and fluorescent accents. Is it lime, or highlighter yellow? You decide. Another wacky feature which has made a recent comeback in the day-glo adidas stripes of the 2021/2022 home kit.
Photo: Ben Oskins
8. Third kit, 2021/2022
It’s ‘rhapsody purple’, in case you were wondering. Some love it, some hate it, others can’t make their mind up just yet.
Photo: Leeds United Football Club