The launch of the Leeds United kit is one of the most hotly-anticipated events of the footballing calendar.
In the pre-season wasteland, boredom sends rumours and leaks flying across the net as fans clamour to discover what their beloved team will wear on the pitch.
But mock-ups and estimates can only satisfy fans so far, so when the moment of truth arrives and the club unveils the team's official shirt, something close to hysteria tends to follow.
Fans take to social media to rant and rave, either in appreciation for a perfect kit or with disgust for an abomination.
In full voice supporters came out to express their opinions on Leeds' latest offering, the 2020/2021 lilac third kit, which provoked a wide range of responses from 'beautiful' to 'hideous', and everything in between.
Here are 8 times when Leeds United have split the crowd by releasing a shirt that's a little bit different:
7. Away kit, 2011/2012
You don’t see many black kits in football. You couldn’t miss this one though, jazzed up with pinstripes and fluorescent accents. Is it lime, or highlighter yellow? You decide. Another wacky feature which has made a recent comeback in the day-glo adidas stripes of the 2021/2022 home kit. Photo: Ben Oskins
8. Third kit, 2021/2022
It’s ‘rhapsody purple’, in case you were wondering. Some love it, some hate it, others can’t make their mind up just yet. Photo: Leeds United Football Club