New 'miracle' suncream for eczema sufferers goes on sale

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A new suncream suitable for eczema sufferers has gone on sale across the UK - just as the arrival of warmer weather brings with it the pain and misery of sore skin for many.

The new sun care range comes from Childs Farm, whose moisturiser has been dubbed as a 'miracle' cream.

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Their new formula suncream, spray and roll-on aimed at children who suffer from skin complaints during warm weather - and is equally suitable for adult skin.

Eczema sufferers have seen rapid changes in their skin condition since using the eczema creams made by Childs Farm, with the company selling more than one bottle of its baby moisturiser per minute since the product went viral.

Childs Farm’s consultant dermatologist Dr Jennifer Crawley, who has more than 10 years experience in dermatology working from the University College Hospital London, believes a re-education is needed when it comes to sun protection, especially where sensitive skin is concerned. She is urging parents to get out of the mindset that suncream is just for holidays abroad and to understand just how damaging UV rays can be to young people.

“Any sunburn on children’s skin is worrying, no matter what skin type they have, because young skin is much thinner than an adult’s, making it far more susceptible to damage. Sunburn in childhood dramatically increases the chance of skin cancer in later life; it really is imperative that parents take the right steps to protect their little ones when they are outdoors.

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Blister in the sun

“With this in mind, I think we need to really make the point when we are talking about sun protection, we aren’t just talking about blistering hot mediterranean sun; we are talking about UV light and that means here in Britain as well.”

Dr Crawley continues: “Many parents whose children suffer with eczema or sensitivity are nervous about letting them out in the sunshine, but they shouldn’t have to miss out. It’s important for parents to use a sun protection that has a high SPF of 50+, protects the skin against both UVA and UVB rays, and is specifically suitable for children who suffer from those skin conditions.

“Parents also need to ensure they apply an adequate amount of suncream on their children to protect their skin. I recommend at least two teaspoons for the head and neck area and two tablespoons for the body. But you can’t apply too much, so use it liberally.

“Lots of parents apply suncream to their children twice during the day as they are aware it does wear off, and while this is a good start, suncream really does need applied more than twice, particularly on really hot days.”

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Dermatologist Jennifer Crawley’s golden rules for sun safety:

Make sure the sun protection you use is suitable for eczema-prone or sensitive skin if your child suffers with those conditions

Use a high factor SPF 50+ suncream, with broad spectrum protection against UVA and UVB rays

On hot days and when you’re abroad keep, your little one in the shade between 11am and 3pm when the sun is at its hottest

Cover any exposed skin with suncream even on cloudy days

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Reapply your child’s suncream numerous times throughout the day, especially after swimming

Pay particular attention to often forgotten areas such as the shoulders, back of the neck and behind the ears when applying suncream

Where possible, cover up your little one with a hat, loose fitting clothing and sunglasses

Always keep babies under the age of six months out of direct sunlight

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The £12.00 suncream, suitable for children six months and upwards, is available now at Boots, Waitrose, Asda, Ocado and, with the spray and roll-on available at Boots and