Ink Kingz, on Oxford Place, was packed with customers today (February 25), as many had queued around the corner to receive complimentary tattoos.
It was part of a scheme launched by studio owner James William. He started the Tatts4Toys charity one Christmas, when he noticed that many young children were going without presents.
In an effort to combat the shortage, he began offering free tattoos to customers who would bring along a toy. Those toys were put together in bundles to be donated to families in need.
The project has grown - and now has six events planned for this year. With thousands of designs to choose from and 18 artists involved, there was plenty of enthusiasm at the popular tattoo studio today.
Yorkshire Evening Post photographer Steve Riding was there to capture all of the action. Here are 15 of the best photos -
7. Tatts4Toys
Mary Cope, of Tinshill, looks on as tattoo artist Abi Hemingway gets to work. | Steve Riding Photo: Steve Riding
9. Tatts4Toys
Concentration from Jake Parker and Amanda Barnes, of Tinshill. | Steve Riding Photo: Steve Riding
10. Tatts4Toys
Liffy Pearman, from Holmfirth, gets her tattoo from Shania. | Steve Riding Photo: Steve Riding
11. Tatts4Toys
Amber, Lindsey, Molly and Carter Pullan with their toys. | Steve Riding Photo: Steve Riding
12. Tatts4Toys
The studio was overflowing with generosity. | Steve Riding Photo: Steve Riding