All Aboard with BetterPoints as kids ride free this August
BetterPoints West Yorkshire marks Yorkshire Day, Saturday August 1, with a bold new campaign.
It rewards residents for exploring the region by bus and train during the school holidays.
The timing of the campaign couldn't be better. This August, every 5 to 15-year-old in England travels free on participating buses under the Government's Great British Summer Savings scheme, with no pass or no registration needed.
All Aboard! runs throughout August and spans all five West Yorkshire districts: Bradford, Calderdale, Kirklees, Leeds and Wakefield. The summer holidays become a county-wide family adventure, powered by public transport.
The free BetterPoints app, funded by the West Yorkshire Combined Authority as a pilot, launched earlier this year and rewards people for making healthier and greener travel choices. Bus and train journeys earn points alongside walking, wheeling and cycling.
The summer campaign sees a treasure-trail of 25 geolocated bonus locations earn extra rewards for people who visit them.
Participants can check in at attractions like Saltaire, the Hepworth, the Piece Hall, Kirkstall Abbey, Yorkshire Sculpture Park, the National Science and Media Museum and more.
Weekly themes like Wild West Yorkshire, City Explorer and Art & Nature will spotlight fantastic family days out in different parts of the region and bonus points are available all month.
By recording your trips to popular destinations, you will automatically earn bonus BetterPoints.
The more locations you visit, the bigger the bonus you can receive. Weekly prize draws and a grand prize will hand out hundreds of pounds in rewards to people taking part via the app.
Jack Windle, Chief Sustainable Transport Officer at BetterPoints, said: “BetterPoints West Yorkshire is already rewarding thousands of people across the region for making small changes to how they travel.
"As a family, exploring West Yorkshire costs less than you think, especially with free bus travel for children. This campaign celebrates some of the region's best spots, and rewards people for visiting them.”
The app rewards residents for choosing to walk, wheel, cycle or use public transport instead of driving. It's already used across the region and beyond to record and reward everyday journeys. The app is also available in Sheffield and the East Riding of Yorkshire.
Residents can download the BetterPoints West Yorkshire app for free by searching ‘BetterPoints’ in Google Play or the App Store, or visit westyorks.betterpoints.uk for more information. Sign up ahead of the 1 August launch to maximise your chances of winning in the prize draws.
The BetterPoints app is free to download, and the scheme is open to anyone who lives, works or studies in Bradford, Calderdale, Kirklees, Leeds or Wakefield.
BetterPoints also has existing partnerships with Leeds Rhinos and Yorkshire Cricket Club, which sees fans attending games being rewarded for travelling in green and healthy ways.