WIN White Rose YEP makeup celebrating Yorkshire Day

Nah then. Tha'll be mardy and 'ave face on if tha dun't win - it's nowt to enter!
Shades of Yorkshire YEP makeup White Rose Shopping CentreShades of Yorkshire YEP makeup White Rose Shopping Centre
Shades of Yorkshire YEP makeup White Rose Shopping Centre

Or, in other words, you'll be upset if you don't win our latest free entry prize draw.

The YEP, your favourite local paper, is made up after our blue brand was included in this money-can't-buy Shades of Yorkshire make-up palette.

It celebrates Yorkshire Day today (August 1) and a Be Your Beautiful weekend-long event at White Rose Shopping Centre.

The palette isn't for sale and can only be won. We have 10 palettes to give away online.

So don't be left feeling YEP Blue - get entering for your chance to win one at

The Shades of Yorkshire palette includes 35 colours, each named after a Yorkshire location, trope, or icon, including Sean Bean Eye Green, Flamingo(Land) Pink and Cockroft Gold, after White Rose’s accessibility ambassador and Paralympic champion Hannah Cockroft.

It promotes a Be Your Beautiful event this weekend at the centre, part of a wider beauty, cosmetics, health and wellbeing campaign, incorporating values of kindness and being true to yourself. See

There will be a giant digital scratch card machine, for a chance of win one of hundreds of prizes and an Empowerment Mirror, featuring designs and slogans by Instagram’s @label.lady.1 aka Jemma Solomon.

Unused beauty products and toiletries can be donated to Leeds South and East Foodbank and Leeds’ favourites Back Chat Brass will play today.

Steven Foster, Centre Director at White Rose Shopping Centre, said: “We’ve had a lot of fun putting together our Shades of Yorkshire palette. We’ve paid tribute to some local icons, while also laughing at some regional stereotypes with shades like Whippet Grey and Mardy. We think it’s going to go down a treat.

“We are delighted to be able to welcome the people of Leeds to our Be Your Beautiful event. We believe it’s so important for everyone to feel beautiful in their own skin, confident and true to themselves.

“Be Your Beautiful has something for everyone whether that’s feeling great whilst taking a snap in our Empowerment mirror, winning an exclusive prize or grabbing a must-have beauty product at one of our retailers, so be sure to sign up for the latest updates and don’t miss out.”

For a chance to win one of 10 palettes completing our secure online entry form at

Our winners will be chosen at random after deadline, noon on Wednesday, August 4, 2021.

Usual JPIMedia rules, terms and marketing conditions apply. UK entrants and over-18s only. One entry per person allowed. Prizes to be collected from White Rose Shopping Centre. No transport included. See full t&cs on entry form.