Danish home retailer JYSK to open new store in Leeds

JYSK (pronounced Yoosk) has a "Scandinavian design ethic and stylish approach to interiors" and offers products for home and garden.

The retailer, founded in Denmark in 1979 by Lars Larse, already has stores in Wakefield, Bradford, Pontefract and Dewsbury.

There are plans to open five new UK stores - Leeds, Bury, Stockport, Barnsley and Gainsborough - by August of this year, taking its total number of UK stores to 26.

The openings will create 100 jobs in total.

The location of the Leeds store has not been revealed.

JYSK has expanded to 51 countries with more than 2,900 stores worldwide since its creation.

The company said it "specialises in sleeping products created by experts, from mattresses, duvets, and pillows to bedframes and bases".

Jenny Johnston, JYSK sales and marketing manager for the UK and Ireland, said: “We are delighted to be able to bring JYSK to five new locations across the UK.

"The sky is the limit for JYSK, and we remain committed to our expansion plans even in the current climate.

"All the new stores to open will be within a 1-hour drive of existing stores to allow for synergies in processes and shared resources, this approach will allow for sustainable controlled expansion of the UK portfolio.”

Almost a quarter of the company's total annual orders were made online in 2020.

Roni Tuominen, UK and Ireland country manager for JYSK, said: “Our sales during the multiple lockdowns showed that many people are choosing to invest in their homes this year rather than spending money on going out or on holiday.

"With the difficulties of the pandemic continuing, people are creating their perfect home environments which they can feel safe and comfortable in and JYSK are happy to be able to assist with that.

"Moving in to 2021 we think that the pandemic will change that way that people work, we see flexible working and people continuing to work from home as something that will be in place long after the pandemic, therefore we don’t see the trend for home improvements declining any time soon.”

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