Viral Leeds food craze giving 10 people chance to get free treats for a year
The colourful cafe has been a hit this summer
One of Leeds’ newest food crazes is about to get even sweeter - with KefiYo offering ten people free frozen yoghurt for an entire year.
The colourful Mediterranean-inspired frozen yoghurt café opened this summer on Ash Road in Headingley, next to Leeds Beckett University’s sports campus.
Since then, it has proved a hit with Leeds students and Gen Z food fans, with customers regularly queuing around the block to build their own bowls.
At the heart of the menu are seven frozen yoghurt favourites: mango, coconut, matcha, natural, passion fruit, strawberry and mixed berry.
There is also vegan froyo, with a different vegan flavour rotating each week. The team is also developing an autumn flavours range, with the seasonal line-up to be announced soon.
The café lets customers build their own bowl, with unlimited standard toppings included. Superfoods and selected premium toppings cost extra. KefiYo is currently running introductory launch pricing across small, medium and large bowls.
Away from the counter, the brand is also building its community through local Pilates pop-ups and run clubs, offering matcha and açaí bowls with unlimited standard toppings to participants.
Now, next week, KefiYo will invite Instagram users to share its official competition post for the chance to win.
To enter, people must follow @kefi.yo on Instagram, repost the competition post and tag a friend. Ten winners will each receive 12 free frozen yoghurts — redeemable as one medium frozen yoghurt every month for a year.
The name KefiYo comes from the Greek word ‘kefi’, meaning joy, passion and zest for life. Alongside frozen yoghurt, the wider menu includes açaí bowls, smoothies, speciality coffees and matcha.
Gagan Chera, co-founder of KefiYo, said: “The response since we opened this summer has been incredible. It took us almost a year to get the café open and perfect the flavour and texture, so seeing queues around the block, brilliant creations all over social media and customers of all ages enjoying KefiYo has made every bit of that work worthwhile.
“This competition is our way of celebrating the official launch, thanking everyone who has already made KefiYo such a hit and giving even more people a reason to come and see what all the fuss is about.
“We wanted entering to be as simple and social as KefiYo itself: follow us, repost the competition and tag the friend you would bring along. Ten people will then get to make KefiYo a monthly treat for an entire year.”