New Commercial Director to drive JCT600 VLS’ strategy forward
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Manny has extensive knowledge of the complex marketplace with more than 18 years’ experience in the automotive sector working for Zenith and ZenAuto in various commercial and management roles. Working closely with senior management at JCT600 VLS, Manny will be responsible for enhancing the business’ approach to managing vehicle pricing and risk. He brings a wealth of manufacturer knowledge, relationships, and industry best practice across multiple different areas of fleet operations that will be invaluable for ensuring pricing remains consistent and competitive for JCT600 VLS’ customers.
Earlier this year, JCT600 VLS restructured its business to put greater emphasis on customer experience (CX) with a new department dedicated to operational excellence, customer satisfaction, and colleague development. In 2024, the provider has completed 20 CX projects, addressing feedback from customers, drivers, and colleagues to implement several impactful changes.
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Hide AdBen Creswick, Managing Director of JCT600 VLS, said: “As a customer-orientated business, we are passionate about constantly evolving and improving our service, solutions, and processes to ensure we can deliver on our promises to customers. Manny’s appointment will complement our approach by helping to build upon and continue to develop our people-first culture already in place at VLS.


We’re delighted to have Manny on board with us as we navigate the complex marketplace and continue to focus on delivering an industry-leading service for customers.”
JCT600 VLS remains committed to investing in employee development, advanced technology, customer experience, sustainability, data and analytics, operational efficiency, and long-term financial health. The appointment of a Commercial Director is a strategic move designed to support and propel the company’s strategy, enabling it to navigate the increasingly complex and competitive marketplace effectively.
Manny Singh, Commercial Director at JCT600 VLS, said: “JCT600 VLS’ strong reputation for prioritising customer satisfaction and investing in its people aligns perfectly with my values and professional goals. I look forward to bringing my experience to support VLS’ strategic direction, particularly in navigating asset risk and optimising performance as the used electric vehicle market stabilises. By leveraging almost two decades of industry experience, I aim to ensure VLS continues to provide competitive, high-quality solutions and solidify its position in an evolving marketplace.”