Games Crusade: Independent Leeds toy shop recognised as one of Britain’s best

An independent Leeds toy retailer has been recognised as one of the UK’s favourites shops.

Games Crusade took fifth place in national competition UK’s Favourite Local Businesses with over 4,000 votes cast covering all sectors including retail and hospitality.

Owner Lisa Dyson first started her toy business 19 years ago and now owns two Games Crusade stores in Ilkley and Harrogate, with her husband.

Lisa said: “It was great to be nominated and even better to rank so highly, especially as the higher ranking businesses were in Scotland and the Isle of Wight. We really appreciate our customers taking the time out of their busy schedules to nominate us and it was a great opportunity to put Ilkley and Harrogate on the map.

“I think our customers voted for us because they know that we have a lot of product knowledge and many have come back and told us how well our recommendations were received by the recipients. We are always on the hunt for new and exciting products and customers often comment that they have never seen many of our puzzles and games elsewhere.

“In 2025 we’ll be heading to London and Nuremberg for the annual toy fairs and we are also having an even bigger stand than before at Airecon. Airecon is the second largest board game convention in the UK and is held in Harrogate in March. We have a stand for the duration of the show and will sell and demonstrate our fantastic range of board games to the hobby market.”

Lisa Dyson owner of Games Crusade.placeholder image
Lisa Dyson owner of Games Crusade. | Third Party

Games Crusade in Ilkley is part of the Ilkley Gift Card, while Games Crusade in Harrogate is part of the Harrogate Gift Card.

Sarah Brookfield-Almond is Ilkley BID manager and said: “Ilkey is a thriving town with many wonderful, unique businesses, many of which are part of our Ilkley Gift Card. We’re proud to see one of our very own independent businesses taking a top spot in this national competition, showcasing Ilkley as a great place to shop, visit and enjoy. And you can experience it all with the Ilkley Gift Card.”

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