Electronics giant Hisense becomes official partner of Leeds United
Hisense, one of the world’s biggest consumer electronic brands, has announced a two-year agreement with Leeds United to become an official partner of the club.
The new partnership will see Hisense, whose UK headquarters are in Leeds, support the newly promoted club in an initial partnership which includes LED perimeter advertising, media interview backdrop branding and extensive branding of the East Stand.
The deal will also see Hisense's televisions installed at both Elland Road and the Thorp Arch training ground. Founded in China in 1969, Hisense is the world’s fourth-largest manufacturer of televisions and home appliances.
In recent years, the brand has become increasingly involved in professional football on a global scale, serving as an Official Sponsor of the 2018 FIFA World Cup in Russia, and of the re-scheduled UEFA Euro 2020 tournament.
Howard Grindrod, Hisense UK’s Vice President, said: “Leeds United are a huge club with an iconic stadium, so we’re delighted to announce this profile partnership with one of the biggest clubs in England.
“We have a wealth of experience within the football sector internationally, and this is a fantastic opportunity to involve ourselves in a partnership with a Premier League club - even better that it’s a club on our doorstep."
Paul Bell, Executive Director at Leeds United added: “We are delighted to welcome Hisense into our official partners programme."