Phoenix Brown, 22, made her modelling debut as the star of the supermarket brand's G21 collection.
The collection, which was released on Monday, March 8, is aimed at the Gen-Z generation, and features 'runway inspired' but easy to wear clothing.
In the photoshoot, Pheonix, who is Mel B s eldest daughter, can be seen modelling a bright neon co-ord, as well as an acid rinse mini dress and tailored camel coloured lounge wear.
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Other items in the collection include floral dresses perfect for summer, balloon sleeve trench coats and core basics.
Phoenix said: “I feel incredibly privileged to be able to represent George at Asda.
"I loved the creativity of the shoot and working out how to put the outfits together.
"My favourite piece from the collection has to be the boots, they are so versatile, whether you’re wearing them with a dress, a pair of jeans or even sweatpants.”
G21 is available from George.com from Monday 8th March in sizes 6 – 18, with prices starting from £12.
Mel B, who grew up in Kirkstall, shares Phoenix with her ex-husband Jimmy Gulzar, who she was married to from 1998 to 2000.
She has two other children Angel, 13, and Madison, nine.
She then went on to release solo music and become a judge on talent shows such as The X Factor and America's Got Talent.