Batley-based furniture specialist HSL celebrates growth with first ever retail concession
HSL Chairs, the family run furniture specialist, is celebrating a major milestone in its continued growth with the launch of its first ever retail concession, in partnership with leading Scottish home retailer Sterling Home.
The new concession presents a focused range of HSL chairs, sofas and beds, showcasing the brand’s Trade Marked Clever Comfort furniture alongside the new Ercol collaboration collection. Every piece is thoughtfully designed to support comfort, movement and wellbeing, and handcrafted with care.
Bringing together two family run brands with a shared commitment to quality, heritage and customer care, the concession pairs Sterling Home’s inspirational showroom experience with HSL’s specialist expertise in comfort, ergonomics and beautifully designed furniture.
From expertly engineered recliners and riser recliners to sofas designed to support posture, wellbeing and everyday living, the partnership allows even more customers to experience furniture that truly makes a difference.
Customers can experience HSL’s craftsmanship first hand at the Tillicoultry concession, with the opportunity to try products in store and receive expert, one to one guidance from HSL’s trained Comfort Specialists, who will be based within the Sterling Home showroom.
Ben Waters, CEO of HSL Chairs, says: “Launching our first ever concession partnership is a proud and purposeful step for HSL.
"As a Yorkshire business, our growth has been built on long term investment in craftsmanship, skills and people, and this move reflects our ambition to take that expertise into new retail environments. Partnering with Sterling Home allows us to grow nationally while continuing to support jobs, specialist roles and ongoing investment here in Yorkshire.”
The launch marks a bold new step in HSL’s growth, reinforcing its vision to improve comfort and wellbeing through thoughtfully designed furniture.