Ethan was a trends writer for National World until summer 2023 producing work for a number of sites, including the Edinburgh Evening News, Yorkshire Evening Post, BristolWorld and LiverpoolWorld. He wrote a variety of national and regional articles and specialises in TV, technology, the Royal Family, sport and politics. He also worked as a media officer for Southampton Women’s Football Club, where he mainly wrote long-form features, opinion pieces, breaking news articles and match reports about Southampton Football Club.