The Savvy Baker to host first Leeds city centre pop-up in Victoria Gate this weekend - with brownies 'for everyone'

Having started her brownie baking business from her small apartment kitchen in Roundhay last year, Savannah Roqaa will now be hosting her first Leeds city centre pop-up stall this weekend.

Saturday, 24th April 2021, 6:00 am
The Savvy Baker will be selling her mouth-watering brownies outside John Lewis in Victoria Gate on Sunday (photo: James Hardisty)

The 24-year-old will be selling her brownies outside John Lewis in the Victoria Gate shopping centre from 11am to 5pm on Sunday, April 25.

The Savvy Baker brownies will be sold in three set boxes, at a price of £11 each or £20 for two.

There will be a variation of mouth-watering brownie flavours, including Mars ‘brookies’ and different Oreo combinations.

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The Savvy Baker brownies will be sold in three set boxes, at a price of £11 each or £20 for two (photo: James Hardisty)

After having sold out of brownies within just an hour at her first pop-up on Street Lane in Leeds back in January, Savannah said she has since learnt that making “loads” of brownies is the way forward, as a result of their popularity.

She told the YEP: “The first pop up I did was crazy because I was new to everything, there were really long queues and I didn’t bake enough.

“We ended up with queues round corners and loads of disappointment so for following pop-up stalls I made loads of brownies.

“This time, in Victoria Gate especially, I’ll be making sure there’s enough brownies for everyone with loads of different flavours available.”

Savannah added that she is looking forward to holding a stall which is accessible to more people in the city centre, having previously only hosted more localised pop-ups in north Leeds.

She said: “I’ve been into town since the shops have reopened and there’s just such a nice atmosphere out.

“Everyone seems happy and it makes you feel really good so I’m really excited to be a part of that, and part of the reason why people are happy while they’re out and about.

“People can enjoy their brownies while they shop, even.

“I’m also really excited to meet loads of customers that have previously only had deliveries from my online store.

“Being in the city centre means I’ll get more of the footfall, rather than my pop-up being a destination as people were coming to places specifically for The Savvy Baker in lockdown.

“More people who don’t know about us can walk past, see us and join in on the brownie fun.”