A fresh batch of candidates will be competing to win a £250,000 investment from Lord Alan Sugar. The 19th series of the long-running BBC show starts in just a matter of hours.
But what exactly could Lord Sugar be investing in? Prior to the start of the show, all of the candidates have detailed their business plans - ranging from bubble tea to padel tennis and tutoring.
The candidates are listed in alphabetical order. Remind yourself of who will be Lord Sugar’s aides over the coming weeks.
1. Emma Rothwell - fired task 1
“To evolve my already successful business to the next level. To create an online platform where anyone can upload their designs onto gifts and earn passive income. Creating a community of creators and consumers. To empower people who struggle with or can’t work a 9-5 to earn an income on their own terms.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston
2. Aoibheann Walsh - fired task 2
“I have designed a unique patented utility belt specifically for hairdressers, makeup artists, and costume designers on the go. In my experience within the beauty and hair industry, I noticed a significant problem: the tools that artists typically wear are often not functional, ergonomic, or aesthetically appealing, nor was there any focus on hygiene. This realisation drove me to create a tool belt that is not only ergonomic but also enhances the entire creative process.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston
3. Carlo Brancati - fired task 3
“My business plan is to develop a user-friendly online platform that connects patients with the most reputable hair transplant clinics worldwide. The platform will solve the challenge of navigating a crowded market, where many clinics claim to be the best, by providing a trusted, easy-to-use resource for comparing clinics, accessing expert advice, and making well-informed decisions about hair restoration.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston
4. Nadia Suliaman - fired task 4
“Introducing a new luxury product range with a twist, which incorporates an online application and members club for hairdressers, barbers and customers to interact with each other. The idea is to take the customer on the full journey and to be recognised as a one-stop destination for all hair, beauty barbering and retail product needs. The second element of the business plan is to expand into more locations across the UK and globally.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston
5. Dr. Jana Denzel - left task 5
“My business plan is clear: scale up into a national force in the dental industry, offering exceptional care and innovative products. We currently offer general and cosmetic dentistry services, and we’ve recently launched our own oral healthcare product line, starting with a premium teeth-whitening kit.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston
6. Jonny Heaver - fired task 6
“My business plan is to scale my business by expanding into targeted locations across the country and appointing regional directors with local knowledge to oversee them. Many large tutoring companies are based in London and grow online, which results in an impersonal service with tutors who have no local knowledge. As a business whose only asset is people, Lord Sugar's investment would be used for targeted marketing and training.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston