Rob Burrow text donations for MND near £26,000 following Leeds Rhinos' Challenge Cup final win
Burrow, who was diagnosed with the terminal illness last December, was the Rugby Football League’s official guest for last Saturday’s final, despite being unable to attend.
A BBC documentary, Rob Burrow: My Year With MND, attracted more than two million viewers across two broadcasts last week and by midnight on Sunday the MND Association had received almost £26,000 via a ‘text-to-donate’ system introduced to coincide with the Cup final coverage and film.
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Hide AdThe MND Association has attributed an additional £31,000 in online donations to increases in website activity related to the documentary and final.
RFL chief executive Ralph Rimmer said: “Our chief guest ‘in absentia’ was in all our hearts throughout the day and we are honoured to have such a wonderful human being connected with our sport.”
Donations to the association can be made via text message for the rest of this week.
Text MNDROB to 70085 to donate £7. Texts cost £7, plus one standard rate message.
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Laura Collins