Leeds Rhinos sponsor Global has agreed a new, expanded four-year partnership with the club that includes rebranding the two-tier terrace as the Global East Stand.
The deal will see a continuation of the Global branding on the collar of the Rhinos' playing and replica shirts as well as around Headingley Stadium.
Global replaces previous East Stand sponsor Extentia Group which went into administration in March.
A vehicle management company, Global has been a partner of Rhinos for nearly a decade.
Rhinos commercial director Rob Oates said: "We have enjoyed a successful partnership with Global for many years.
"In these difficult times the support we have had has been amazing, all of our partners have been brilliant and Global typify the spirit and support behind our great club.”
Global’s newly appointed director Joe Bloore added: "We are delighted to be able to further support the Leeds Rhinos at this time.
"We are extremely proud to continue to have our brand associated with this fantastic club and now so prominently displayed at this famous and historic ground.”
A message from the Editor:
Leeds has a fantastic story to tell - and the Yorkshire Evening Post has been rooted firmly at the heart of telling the stories of our city since 1890. We believe in ourselves and hope you believe in us too. We need your support to help ensure we can continue to be at the heart of life in Leeds. https://www.yorkshireeveningpost.co.uk/news/why-yorkshire-evening-post-needs-your-support-laura-collins-yep-editor-2913382
Subscribe to our website and enjoy unlimited access to local news and information online and on our app. With a digital subscription, you can read more than 5 articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Click here to subscribe. For more details on our newspaper subscription offers click here.
Thank you, Laura Collins