Leeds Rhinos go Global as Headingley stand gets new name

Emerald Headingley rugby ground's east stand has been renamed.

By Peter Smith
Thursday, 30th July 2020, 6:10 pm
The Global East Stand as it is no known at Emerald Headingley. Picture via Leeds Rhinos.
The Global East Stand as it is no known at Emerald Headingley. Picture via Leeds Rhinos.

Leeds Rhinos sponsor Global has agreed a new, expanded four-year partnership with the club that includes rebranding the two-tier terrace as the Global East Stand.

The deal will see a continuation of the Global branding on the collar of the Rhinos' playing and replica shirts as well as around Headingley Stadium.

Global replaces previous East Stand sponsor Extentia Group which went into administration in March.

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A vehicle management company, Global has been a partner of Rhinos for nearly a decade.

Rhinos commercial director Rob Oates said: "We have enjoyed a successful partnership with Global for many years.

"In these difficult times the support we have had has been amazing, all of our partners have been brilliant and Global typify the spirit and support behind our great club.”

Global’s newly appointed director Joe Bloore added: "We are delighted to be able to further support the Leeds Rhinos at this time.

"We are extremely proud to continue to have our brand associated with this fantastic club and now so prominently displayed at this famous and historic ground.”

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Thank you, Laura Collins