Leeds United announce extended sponsorship deal for 2021/22 Premier League campaign

Leeds United have extended their partnership agreement with retailer JD Sports for the upcoming Premier League campaign.

Tuesday, 20th July 2021, 10:26 am
Leeds United have struck a new agreement with JD Sports. Pic: Getty

Last summer the Elland Road outfit announced that JD had become the club's first official shirt sleeve sponsor on a one-year deal.

The company has now entered a new agreement with the Whites to continue their association in LS11 into a second term.

JD will become United's official retail partner for the new season with the extended agreement set to include an "extensive distribution programme" that will see Leeds United's replica kit and training wear stocked in stores across the UK, Europe and the USA.

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JD's logo is also set to appear on the front of all junior replica shirts for the new season.

Leeds United Executive Director Paul Bell said: “JD is one of the most recognised names on the high street and one of the world’s biggest retailers and we’re delighted to extend our strategic partnership with them.

“JD has an impressive portfolio of over 3,000 stores across 20 International territories including some key target markets for the club.

“The extension of our agreement will help the club to broaden its global retail footprint and allow Leeds fans easier access to our merchandise on the high street.”

Peter Cowgill, Chairman of JD Sports Fashion PLC, added: ”We’re delighted to renew our partnership with Leeds for the forthcoming season.

"The positive intent shown by the club both on and off the field is something which we want to be associated with and we wish them every success in the new campaign.”