LNER and Visit Lincoln launch 'Lincoln Week' as part of new campaign to celebrate the city

Tuesday, 29th June 2021, 9:58 am

LNER's new Azuma King's Cross to Lincoln service (photo: LNER)

London North Eastern Railway (LNER) is launching its first official ‘Lincoln Week’ in partnership with Visit Lincoln.

Visit Lincoln campaign launch

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This special week-long campaign, in partnership with the tourism organisation Visit Lincoln, will runfrom Monday June 28 to Sunday July 4 and will showcase all that Lincoln has to offer, from its richheritage, attractions and eateries to a host of family friendly activities for a daycation or staycation.

Lincoln Week’s launch comes as excitement continues to build in the run-up to the inaugural, LNERLincoln Experience event which takes place on Saturday July 3, 2021.

Memory making trip to beautiful city

Customers can join the memory-making day trip by boarding the 08.06 am LNER Azuma service fromLondon King’s Cross to Lincoln, calling at Peterborough, Grantham and Newark North Gate beforearriving in Lincoln less than two hours later.

During the special journey, customers will be treated to the very best in LNER hospitality, with aLincolnshire themed breakfast, and sample and savour locally produced Lincolnshire delicacies,including artisan cheese, award winning Lincolnshire plum bread, handcrafted tea and coffee. They’llalso receive a goodie bag worth more than £20 filled with further tasty Lincolnshire treats alongsideexclusive offers and information on what they can discover during their visit to Lincoln.

Words of advice

David Horne, LNER managing director, said: “Lincoln is one of the hidden gems along the LNERroute. All this week we’ll be showcasing its sights and sounds and inspiring our customers to go anddiscover the city for themselves.

“As we launch our first Lincoln Week, we’ll be showcasing everything the city has to offer on oursocial media channels, including what locals think makes their city so special, as we encouragepeople to explore Lincoln for themselves. In cities like Lincoln, tourism is an integral part of theeconomy. We’re proud to serve our towns, cities and communities and want to support them withevents such as Lincoln Week.”

Come to the city

Charlotte Goy, chief executive at Visit Lincoln, said: “Lincoln Week and the LNER Lincoln Experienceevent is focused on reaching people who have never been to Lincoln before - it is the perfect chanceto discover by rail one of England’s finest cities, steeped in history yet brimming with life. Lincoln’stourism experience is getting stronger and stronger thanks to the fantastic work of local businessesand city partners, and I guarantee that people will be surprised and delighted with what they find.

“Lincoln Castle has been voted the ‘UK’s Best Castle’ by the great British public and has a 360-degree Wall Walk, new Magna Carta Vault, Victoria Prison and a stunning park which is ideal forpicnics. Lincoln Cathedral’s brand-new café and gift shop will also be open for the very first time,giving access to parts of the Cathedral that have not been seen for over 40 years.

“On your visit you’ll also see a vibrant arts scene, the Brayford Pool waterfront area, superbshopping, excellent eateries, as well as a host of family friendly – and dog friendly – attractions.There really is something for everyone.”

LNER’s Lincoln Experience Event coincides with the launch of Lincoln Business Improvement Group’snew Imp Trail which will see a series of 30 hand painted and mischievous looking imp sculptures.

Stunning Lincoln Cathedral (photo: LNER)
The Lincoln Imp (Photo: Charlotte Graham / CAG Photography LNER)

Displayed in key sites across the city, forming a fun trail for families to follow. The imp is Lincoln’semblem and legend has it that young imps were once set loose on Lincoln’s famous Cathedral,causing havoc. An angel is said to have stepped in and turned the imp into stone.

Lincoln’s Castle dates back to 1068 and visitors can explore the Castle Walls, Georgian and Victorianprison and see Magna Carta, all whilst imagining what life was like during those times. A shortdistance away lies Lincoln’s famous Cathedral, steeped in history it remains a focal point for many inthe city today.

More great Lincoln sites

The Brayford Waterfront bring waterside eating, drinking, and entertainment into your city breakthroughout the day and night. See the floating restaurant and enjoy stunning rooftop views from theDoubleTree by Hilton Hotel.

International Bomber Command Centre has been named the best visitor attraction in the whole ofEngland by national tourism board Visit England. Its 31m tall Memorial Spire, peace garden, visitorcentre and memorial walls tell the incredible story of Bomber Command during World War II.

Hop on and off the Open Top Tour Lincoln sight-seeing bus which has live commentary for one of thebest ways to experience everything that the city has to offer. There’s also a little retail therapy withLincoln’s independent business owners in the Bailgate, High Street and newly opened outdoorCornhill Quarter, which also includes Cosy Club, Everyman Cinema and The Botanist.

Lincoln Week will feature on LNER’s social media channels from Monday 28 June until Sunday 4 July.LNER will be sharing short films and interesting facts about the city as well as sharing some of thetop spots to visit.

Tickets for the LNER Lincoln Experience Event on 3 July are available at

with the LNER Lincoln Experience Event service departing from

London King’s Cross at 08.06 am. Customers can select their own direct return journeys on the sameday, with services direct to London King’s Cross departing from Lincoln at 15.24 pm, 17.26 pm and 20.25 pm.Further information about Lincoln can be found at the Visit Lincoln website:

Further information about the Lincoln Imp Trail can be found at:https://lincolnimptrail.co.uk

Also see video by visiting https://www.dailymotion.com/video/x82bogk site.

And also see drone footage by visiting https://www.dailymotion.com/video/x82bogj site.