VIDEO: New research reveals how much we value our local communities and why we feel proud of them

New research released today has revealed nearly two thirds (32%) of Brits are aware of the local history of the area they live in, with 43% believing that an understanding of the local history helps give them a sense of pride. The regions found to be the most attached to their local areas was the South West (42%) followed by West Midlands (36%), London (35%) and Yorkshire and the Humber (34%).

The findings, commissioned by Regenerate London, suggest that for many the area we live in is a state of mind as well as a geographical area. It seems those living in London consider themselves foodies with over a third (34%) believing that their local restaurants are something to be proud of; with the people in the East of England most proud of their local culture (25%) and those in the North East taking most pride in their knowledge of local history (36%). Overall Brits feel most proud of the local people in their area (40%) followed by good outside spaces (35%), then the sense of local community (30%).

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Conversely low levels of pride exist in relation to things such as local artists (6%), local housing (8%) and the cleanliness of our streets (19%). The areas that feel the least proud of new improved housing are Wales (4%), the East of England (5%) and West Midlands (5%)

Only 9% of Brits cited housing as being the most positive thing to happen to their area in the last 5 years, with a third saying they felt there has been no positive improvements in that time. And when it comes to future improvements nearly seven in ten (69%) are unaware of what improvements are planned in their local area over the next 5 years.

Director at Regenerate London plc, Sebastian Whitton said: “When it comes to housing in London, continuing population growth means the situation is worsening by the day.

“We remain deeply concerned over the speed at which the planning process is moving in London and are sceptical whether these ambitious targets will ever be achieved. London’s boroughs must look to move more efficiently in granting consents and face the housing crisis head on. Many are sitting on perfectly suitable sites, occupied by under-utilised or abandoned buildings, but few have the capability to develop these sites. The borough councils must adopt a more commercial stance and demonstrate that they really are willing and committed to tackling London’s housing crisis. For many, working in partnership with commercial entities is the only feasible option.”

Watch the video here