With Valentine’s Day on the horizon, Yorkshire’s own cycling wear upstarts Fat Lad at the Back have poked fun at their own customers with a tongue in cheek online video.
The cheeky film depicts former professional Rugby playerand Fat Land brand ambassador Alistair Little presenting his beloved bike with a Valentine’s gift.
The funny vid only shows Alistair sharing a romantic bubble bath, snuggling up on the sofa and going for a stroll in the park – all with the love of his life – his bicycle.
Fat Lad at the Back are a young, independent start up based in Ilkley.
They are revolutionising cycle wear by making cycle gear in larger sizes and tearing up traditional sizing to ensure their garments provide the perfect fit and flatter any shape.