Sky is set on delivering champion products for users in Leeds and beyond

Lee told us: “Sky Betting and Gaming relies on an extensive infrastructure operated from its HQ in Leeds across several datacentres and services running in the public cloud, to deliver a real time, on demand service 24 hours a day.

“As a complex digital business with massive swings in load on our systems every few seconds – such as during the run-up to a major sports fixture, or when a virtual gaming event starts – our tech is capable of delivering millions of transactions per second, which is more than online retailer Amazon sees on ‘Black Wednesday’.

“It’s important the service we deliver from Leeds is stable and reliable.

“Downtime can cost us five or six figures and every minute counts and our performance demands are unpredictable.

“For example, in the Euros final this year, Ronaldo was injured, an event which caused an enormous influx of activity on our systems as people rushed to check their bets, all at the same time.

“Thousands of virtual machines live on top of our hardware and when operating at such scale, we have had to invest in automation to continually make recommendations and execute automatic changes to optimise our platform and ensure there’s never any lag.

“We’re also able to leverage the same technology to be smarter and more cost efficient with our capacity, which allows us to move forward more quickly and keep ahead of the demands from our increasing base of ever-growing customers.

“The city of Leeds provides the resources and environment to make all this a reality, from the people to the infrastructure and connectivity.”

The Yorkshire Evening Post recently launched its Digital City platform in partnership with Sky Betting & Gaming.

The platform is designed to highlight the giant strides being made by a sector that boasts around 3,000 organisations in Leeds.