Search is on for Yorkshire's most Instagrammable destination - with £1,000 up for grabs

A search has launched for social media fanatics to submit their most Instagram-worthy shots in Yorkshire '“ with £1,000 up for grabs for the best snaps.

National Rail has announced the hunt for the nation’s most Instagrammable locations for 16-25 Railcard, after revealing that a third (29 per cent) of young people choose their travel destinations based on how good they will look on their social media feeds.

The research showed that young people in Yorkshire are constantly on the lookout for the best selfie spots and will upload an average of 12 photos to Instagram every week, to show they have been visiting the coolest bars, restaurants, attractions and holiday destinations.

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Tapping into local competitive spirit, 16-25 Railcard, which offers a third off rail travel, has created an Insta-Rail map of the UK, featuring a list of the most photographed locations throughout the country.

The brand is now calling for local social media fanatics to submit their best photos for the chance to win a £1,000 cash prize, as well as crowning Yorkshire as the most Instagrammable destination in the UK.

The winning snap will also feature in a 16-25 Railcard campaign, as well as appearing on its website and social media channels this summer.

Jyoti Bird, marketing director at National Rail, said: “Our research shows just how competitive young people can be with social media – ultimately not wanting to miss out on exciting new experiences, getting out and about, and enjoying quality time with friends and family.

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“We wanted to tap into that competitive spirit by launching a search for the most Instagrammable places that Yorkshire has to offer. Whether it’s quirky bars, historical points of interest or local attractions, we’re looking for the best and most visually impressive photos from the area.

“We look forward to seeing some really beautiful and creative photography from local social media enthusiasts, and will hopefully be crowning Yorkshire as the Instagram capital of the UK!”

For the chance to win £1,000 and the title of Yorkshire’s best Instagrammer, locals should upload their image to Instagram, tagging @national.rail and using the hashtag #instarail, or on the National Rail Facebook page, using #instarail. T&Cs apply

To check out the Insta-Rail map, visit