Tesco Seacroft: Leeds shoppers chosen to take part in £500,000 gold token giveaway

As part of the Stronger Starts campaign, between 12 noon and 1pm on 23 September, shoppers in 100 Tesco stores can take a lucky dip to find a gold version of Tesco’s famous blue voting token.

Customers at the Leeds Seacroft store who find a gold token will be able to choose which local school or community project will receive a £5,000 Golden Grant to spend on equipment or healthy food to help give children a stronger start in life.

The Golden Grants are being supported by Diversity star and Kiss Breakfast presenter, Jordan Banjo, who helped to launch Tesco’s Stronger Starts campaign in July. He said: “Right now, £5,000 can make massive difference to a school or community project and help them give children a stronger start in life, so get down to your local store and try and find that golden token.”

Golden Grants are awarded twice a year and are part of Tesco Stronger Starts, a £5m grant programme in partnership with Groundwork UK. The grants are there to help schools and children’s groups provide nutritious food and healthy activities that support young people’s physical health and mental wellbeing, such as breakfast clubs or snacks, and equipment for healthy activities.

Jason Tarry, Tesco UK CEO, said: “Schools and local projects are vital in supporting our children and our communities. We’re giving customers who visit these 100 stores the chance to make a difference to a school or group that’s doing amazing work on their doorstep.”

Last year’s recipients of a Tesco Golden Grant included Achieve, Thrive, Flourish (ATF) a group based in Basildon, Essex, which works with communities and young people at risk of exclusion and helps to improve their wellbeing through after school activities and food provision.

Schools and children’s groups can apply via Groundwork for a grant by going to www.tescoplc.com/strongerstarts. Successful applications will go to a vote in their local Tesco store where customers choose which of the three projects they’d like to support by voting with a blue token. Since Tesco launched its Community Grants programme in 2016, more than £100million has been given to more than 50,000 local schools and community groups.