Pulse 1 radio launches annual Mission Christmas toy appeal in Leeds

Pulse 1 today launched its 2020 Yorkshire Evening Post-backed Mission Christmas appeal and invited listeners and locals to buy one extra gift.

Mission Christmas, which is the largest Christmas toy appeal in the UK, is an annual campaign run by Cash For Kids, which is supported by Bauer Radio’s regional stations, including Pulse 1.

Collectively, Cash for Kids raised more than £20.9m in 2019 in gifts and donations which were distributed to more than a million disadvantaged children across the UK, including 26,143 in West Yorkshire.

With the Covid-19 global pandemic this year, Christmas is going to be tougher than ever for those in need.

There will be significantly reduced drop off points and reduced volunteers to accommodate social distancing for this year's appeal.

Mylo and Rosie from the Pulse 1 breakfast show said: “This year is going to be particularly tough for many families across the UK. Mission Christmas is a brilliant way for people to act in the true spirit of the season and give a little something to lift the spirits of disadvantaged young people who really do deserve it.”

“The listeners on our show are so generous and always on hand when we need Yorkshire to come together. This year there have been so many examples of the community pulling together to support everyone we know that it will be even better than ever before”

“It’s easy to take part, all you need to do is buy one extra gift before December 18 and hand it in to one of our collection points, alternatively you can text ‘PULSE’ to 70910 to donate £10 and we will buy a gift on your behalf. Let’s bring some Christmas cheer to the children who need it most.”

Supporters of the campaign can take their gifts to a number of drop-off points which you’ll find listed on www.pulse1.co.uk/mission, ipartners B&M.

This year Pulse 1’s Mission HQ, which acts as a hub for the receipt, sorting and distribution of gifts, is at The Store Room, Millshaw, Leeds LS11 8EG.