Men: you're so vain... 24 times a day

It's official: men are the vainest sex, possibly leaving the ladies as the smuggest.

By The Newsroom
Wednesday, 23rd March 2016, 4:41 pm
Updated Wednesday, 23rd March 2016, 4:54 pm

A new survey by has found that the average British male (aged 17-50) checks themselves out in the mirror up to 24 times a day, versus women’s 11 times.

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While women listed their top reasons for looking in the mirror as make-up application (81 per cent); to check they don’t have food in their teeth or smudged mascara (63 per cent) and to check and titivate hair (45 per cent), the majority of men (56 per cent) confessed they do it simply to admire themselves and their finest attributes...