Leeds United fan who designed McDonald's Happy Meal toys launches new football figurine business
Wakefield-born Leeds United fan Chris Taylor previously designed Happy Meal toys for McDonald’s
A lifelong Leeds United fan who once designed Happy Meal toys for McDonald’s is launching a start-up that turns fans into personalised paper figurines.
Chris Taylor, 63, from Wakefield, spent 26 years working in football licensing and sports marketing, designing Happy Meal toys sold across Europe and working with Disney, Hasbro, Pelé and Panini.
His new business, Figuroos, launches today, just in time for Christmas.
Figuroos lets fans upload a photo and, in return, receive a personalised portrait printed onto a collectable, fold-together paper figure.
The “Roo” comes in their team’s colours, with their own name and number on the back. Every Roo is printed in Sheffield and posted flat, ready to be folded.
"I've spent my career making toys and collectables for other people's brands,” said Mr Taylor.
“This is the first one where the star is you, or your dad, or your mate who thinks he's still got it.
“The first ones I made were Leeds United, the Rhinos and a retro Trinity one for the Wakefield lad in me."
He added: "It's a Secret Santa that actually looks like the person, for about the price of a pint and a pie at most grounds."
Figuroos cost £11 per figure and come with a personalised greeting card. Orders can be placed here.
Orders for Christmas delivery close on Thursday, December 10.