Fashion giant Mulberry to open new store in Leeds

The retailer is opening in the city centre's Victoria Quarter shopping arcade on Wednesday, November 27, and will feature the brand’s new store concept.

Created by Johnny Coca and interior designer Faye Toogood, the concept draws inspiration from Britain’s art and natural landscapes combined with its bold architectural forms, allowing visitors to immerse themselves in the Mulberry world.

Visitors can also shop the new Season of Light gifting range, which offers small gifts from candles to teddy bears with proceeds donated to Beam, a UK charity which helps people who have experienced homelessness to start or further their careers through education and training.

And from November 28 to December 2, Mulberry’s festive photo booth will be in store, allowing visitors to create their very own greeting card.

An expanded range of client services will also be available in store including same day delivery, Saturday delivery, in-store shopping appointment

Ian Earnshaw, Mulberry commercial director, said: “I am delighted that we are launching our new store concept in the Victoria Quarter. Leeds has always been, and will continue to be, an extremely important market for the brand.

"We are very excited to offer all of our omnichannel and after-sales services in a seamless customer journey, while showcasing all product categories in the Mulberry universe.”

Jo Coburn, general manager at Victoria Leeds, said Mulberry was an iconic British brand and its new concept store and would be a great addition to the retail line-up.

"The combination of high quality products and a seamless in-store experience will perfectly complement our broader offer," she said. "We’re thrilled to see more and more brands choosing Victoria Leeds to test new concepts and reach new audiences, and we cannot wait for our visitors to experience this stunning new Mulberry store.”