Marching on together to a new era in Leeds with YEP's rebrand - Laura Collins, YEP Editor

The Yorkshire Evening Post is part of the lifeblood of Leeds, fighting its corner, flying the flag and above all making a difference to the people of this great city.

By Laura Collins
Monday, 5th April 2021, 6:00 am
Yorkshire Evening Post's front page from 1969.
Yorkshire Evening Post's front page from 1969.

And you, our readers, are at the heart of everything we do.

That is why today I am thrilled to be able to tell you that we are making some changes to the brand that you have trusted to tell our city’s story since 1890.

While we might be called the Yorkshire Evening Post for historic reasons, I want to make this clear that we are a title for Leeds

The YEP is rooted in the heart of Leeds. Pic: Adobestock

We are rooted in the heart of the city and we are proud to celebrate, champion and campaign on behalf of the hundreds of thousands of people who make it such a great place to be.

Over the decades, I’m proud that we are the most trusted news brand in the city which is why we have been working very hard behind the scenes to redevelop this title - online and in print - to make sure it is much more focused on the issues that matter the most to you.

These changes have come following conversations with you, our readers, over the last year-and-a-half since I was appointed the editor of this newspaper.

My virtual door has always and continues to be open and you have written to me about your thoughts on the YEP.

Yorkshire Evening Post from 1890.

What strikes me the most is that you want a title that is woven into the very fabric of our proud city and one that reflects the lives of those who are lucky enough to live and work here in Leeds.

While you want us to hold power to account and focus on the big issues, you also want us to reflect on the hard work that often goes on behind closed doors in our communities.

We’ve made a couple of changes in our newsroom and now we have a dedicated team of 17 reporters tasked with bringing you the news and sporting news on and off the pitch.

No other news brand has this level of commitment to journalism in the city dedicated to telling its story - and that just shows how much we value you, our loyal readers.

And as our vibrant city comes out of its lockdown slumber, we’re launching a new weekend edition with a brand new 24 page guide from Saturday.

It will be packed full of stories to make sure we’re the go-to place for how to spend your precious time in our city centre with all the latest tips about what’s on and where to visit.

We’re also going to be getting a new look with a brand new masthead, as we look to cement our position in the heart of city life.

We’re still going to keep our name but we want to be more reflective of our very proud Leeds heritage.

And don’t worry, there will still be some familiar favourites including Retro, Inside Elland Road, Green Post Rebooted and puzzles.

We are not like other publishers. We have been here telling our city’s stories the longest and we will be here longer still with your continued support.

And we promise to keep fighting your corner - we’re all Leeds aren’t we.

A message from the Editor:

Leeds has a fantastic story to tell - and the Yorkshire Evening Post has been rooted firmly at the heart of telling the stories of our city since 1890. We believe in ourselves and hope you believe in us too. We need your support to help ensure we can continue to be at the heart of life in Leeds.Subscribe to our website and enjoy unlimited access to local news and information online and on our app. With a digital subscription, you can read more than 5 articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Click here to subscribe. For more details on our newspaper subscription offers click here.