JD Sports become Leeds United's first official sleeve sponsor

LEADING sports fashion retailer JD Sports have signed a new partnership agreement with Leeds United to become the club's first official sleeve sponsor during the 2020/21 Premier League campaign.

Wednesday, 26th August 2020, 10:09 am

The JD logo will sit on the left arm of both the new men’s and women’s Adidas kits and will be printed on adult and junior replica shirts.

The new partnership with JD is the latest ground-breaking commercial deal for the club.

Peter Cowgill, chairman of JD Sports Fashion PLC said: “We are excited to partner with Leeds United ahead of their return to the Premier League.

Sign up to our daily newsletter

The i newsletter cut through the noise

ALL SMILES: Midfielder Kalvin Phillips models the new Adidas Leeds United home shirt complete with JD logo on the sleeve. Picture by JD.

"With the level of support and impact the Club has on the local community, as well as through its global fanbase, it’s great to see them back and for JD to be a part of the journey.”

Leeds United executive director Paul Bell added: “JD are one of the most recognised names on the high street and we’re delighted to enter into this new strategic partnership with them.

"The sponsorship market in the Premier League is as intense and competitive as ever and we are excited to be working with JD on our return to the top flight.

“We have successfully grown our retail operations over the last two years, increasing the number of official stores, upgrading our eCommerce platform and expanding our ranges of match and replica kit, training and leisure apparel.

NEW LOOK: Ian Poveda, Tyler Roberts and Kalvin Phillips. Picture by JD.

"The JD Group now has over 2,300 stores across 19 International territories including key markets such as Asia, USA and Australia and this new agreement will help the Club gain increased global visibility.

“Following our landmark partnership with Adidas, the global leader in football, we’re now pleased to secure a relationship with JD, the leader in sports fashion.

“We are looking forward to working with JD, in what I’m sure will be an important partnership for both JD and Leeds United.”

Find out more about JD’s products at jdsports.co.uk

Leeds has a fantastic story to tell - and the Yorkshire Evening Post has been rooted firmly at the heart of telling the stories of our city since 1890.

We believe in ourselves and hope you believe in us too. We need your support to help ensure we can continue to be at the heart of life in Leeds.

Subscribe to our website and enjoy unlimited access to local news and information online and on our app.

With a digital subscription, you can read more than 5 articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content.

Click here to subscribe.

For more details on our newspaper subscription offers click here.

Thank you Laura Collins