Flower power boosts charity's funds

Yorkshire Building Society hopes flower power will help it raise £1m for its Hour of Need campaign in aid of Marie Curie.

Branches across the country are encouraging people to give a donation and wear a daffodil pin this March, in support of the charity’s Great Daffodil Appeal.

Society colleague Kayleigh Batty gets behind the Great Daffodil Appeal.placeholder image
Society colleague Kayleigh Batty gets behind the Great Daffodil Appeal.

Every £20 raised during the society’s Hour of Need campaign will help fund one hour of Marie Curie nursing care.

The society’s campaign was launched in 2014 to raise £500,000 by December 2016. This was reached a year early and the society has now set its sights on reaching £1m. Branches across Yorkshire have raised £92,375.

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