Slugging it out - and winning - in Yorkshire dining stakes
But, belying its corporate nomenclature, latest of 70-odd high street outlets is arguably the chain's greatest.
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Hide AdAlmost £500,000 has transformed a revamped Yorkshire venue into most appealing of dining experiences.
The inventive investment is certainly good for the Goose, Doncaster pub previously occupying centre stage premises.
Last week witnessed unveiling of deluxe décor, awash with golden glitz and glamour in equally stylish measure.
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Hide AdWarmest of welcomes awaited while rest of the town shivered in dark depths of a rain-lashed wintry week night.
Rich bold prints complement on-trend neon hues, matching brand trademark ambiance, while VIP cocktail masterclass station is sure to feature on Instagram posts aplenty.
Bespoke bird cage seating area revealed real star of the show in shape all-new menu, mouthwatering blend of simple starters and sides to eclectic mix of mains and desserts.
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Hide AdFeaturing 23 exciting dishes to entice every palate, from sin-free serving to cheat day treat, food fare is accompanied by improved drinks list boasting ten new cocktails, 2-4-1 from 4 to 10pm, as well as mid-week welcome Wine Down Wednesdays.
Pornstar Martini Trees to pre-booked offers, the eatery has festive fun writ large all over it in Christmas countdown.
General Manager Jamie Hawksworth said: “We are thrilled to be opening Slug & Lettuce in Doncaster.
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Hide Ad"We’ve worked hard to ensure we’re the go-to destination for any get together, from grabbing a bite to eat midweek to big nights out and celebrations.
"We are here to make any occasion absolutely fabulous”.
Enjoying atmosphere of the busy bustling bar and restaurant suggests just such a mission statement is already proving recipe for success.
53-54 Hall Gate, Doncaster, DN1 3PB, 01302 768749