An independent sustainable clothing brand in Leeds has opened its doors in the city centre.
Tråd Collective first opened in Headingley by fiance's Josefin Wanner and James Fenwick in September 2021. The shop aimed to make sustainability easier for the people of Leeds.
Trad Collective also offers lifestyle products such as prints from local artists, cruelty-free vegan nail varnish, jewelry from local designers as well as hair accessories and eye-masks designed and made by Josefin. Photo: Jonathan Gawthorpe
This new approach to fashion has led the brand to be shortlisted in the best new startup category at the Business Desk Yorkshire Business awards, which will be taking place next year. Photo: Jonathan Gawthorpe
Co-owner James said: "Our goal is different from fast fashion brands, when we look to measure our success, it's not profit or revenue that excites us, we look at how our store has helped the planet." Photo: Jonathan Gawthorpe
Founder Josefin said: "I helped one customer design their dress as a separate top and skirt set so they would be able to wear them separately after the wedding, so it would be more sustainable.” Photo: Jonathan Gawthorpe