Green light for LBA Aer Lingus new uniform
Leeds Bradford Airport passengers will soon see Aer Lingus employees' true colours come shining through ... in vibrant fresh shades.
Leeds Bradford Airport passengers will soon see Aer Lingus employees' true colours come shining through ... in vibrant new shades.
'Yorkshire's Airport' is among 16 key UK sites where Ireland's flag carrier airline is introducing "new decade, new uniform" rebrand.
From February 10 4,000 cabin and ground crew worldwide will wear modern lines designed by "uncrowned queen of Irish fashion".
Louise Kennedy is brains behind capsule collection reflecting "status as modern international airline with proud Irish heritage"
Some 22 years after her last airline makeover, the material girl's new-look launch came same day as news of LBA's £150 million terminal plan.
Culmination of two-year partnership - involving extensive workforce engagement and research from Dublin to New York, London to Paris - environmentally friendly 2020 vision retains iconic hue, transformed into Kenmare Green, celebrating County Kerry bay town.
Midnight navy also features among 25 pieces. And, to chime with modern times, female flight attendants and cabin crew alike can now wear the trousers.
Other notable changes include addition of dress options, new jacket and coat styles as well as convenient easy-care shirts and blouses.
Longevity, durability and sustainability among design watchwords, for further comfort garments stretch "designed to fit and flatter all body shapes and sizes".
Aer Lingus CEO Sean Doyle said: “Our guests’ main engagement with our brand is with our 4,000-strong workforce of ground staff and cabin crew, therefore our uniform is an embodiment of who we are as an airline.
“As with our logo and livery, our new uniform needs to reflect the modern, international airline that Aer Lingus is today, while also ensuring our unique identity is retained and our values as an airline are reflected.
"Louise Kennedy has achieved that in the uniform we are unveiling. It is the final step in a process that has seen over 500 points rebranded over the last 12 months.”
The designer herself commented: “We were honoured to be chosen to design the new Aer Lingus uniform. The brief from the airline was very clear and we were confident we could deliver a modern and stylish capsule collection which would endure for several years.
"The results reflect extensive engagement and inputs from ground and cabin crew members. Importantly, over the past two years, we had constant support from Aer Lingus to remain true to our designs that allowed for more uniform options and use of innovative fabrics.”
Aer Lingus Director of Marketing and Digital Experience Dara McMahon added: “The redesign of the Aer Lingus uniform has been a carefully considered and highly researched process. Our cabin and ground crew told us clearly that comfort, practicality, versatility and flexibility needed to be key factors in the redesign.
“For guests, uniformed crew are often the first physical contact they have with the airline and so they wanted to see a design that was still distinctly Aer Lingus. We are thrilled with the results and feedback to date, confident with Louise Kennedy we have achieved a classic design that will represent us well for many years to come.”
The makeover is the airline’s eleventh, previous designers including leading Irish fashion names Irene Gilbert, Neillí Mulcahy, Digby Morton, Ib Jorgensen and Paul Costello. Aer Lingus’ first-ever uniform was military-style rich brown suit, designed by Sybil Connolly in 1945, turning signature green three years later
Ireland’s only four Star airline flies 16 routes to North America from the UK, via Dublin, where guests can clear customs for swift smooth USA welcome.
October saw Aer Lingus increase Leeds Bradford Airport capacity by 20 per cent with up to three daily flights Monday, Friday and Sunday adding 1,700 seats monthly.
Visit aerlingus.com for further information.