Launch of the vegan steak bake
After months of speculation and wishful thinking, the bakery chain launched the vegan steak bake in stores across the UK today (2 Jan).
The baked good features 96 layers of puff pastry and is filled with Quorn pieces, diced onions, and a gravy filling.
Greggs held an exclusive preview event at its Grainger Street shop in Newcastle-upon-Tyne on New Year’s Day, celebrating the new vegan addition and allowing fans the opportunity to enjoy a first taste of the product.
Reports of the vegan steak bake first began circulating in August 2019, and Greggs then further added to this by tweeting a video which told fans to expect something vegan in January 2020 - but didn’t reveal what this would be.
The release of the vegan steak bake follows the huge success of the bakery’s vegan Sausage Roll.
This product became one of Greggs’ fastest selling products of the last six years - and now the vegan steak bake could follow suit.
How much will it cost?
The Greggs vegan steak bake will cost £1.55, but they won’t be available in every branch straight away.
The new vegan addition will be rolled out to 1,300 shops from 2 January, and then a further 700 shops on 16 January.
Greggs has unveiled a handy Steak Bake Finder, which enables you to find the location of your closest store selling the new vegan bake.
‘Working tirelessly to expand our vegan-friendly offering’
Roger Whiteside, chief executive at Greggs, said: “Our vegan sausage roll launch was a huge success and we’ve been working tirelessly to expand our vegan-friendly offering and provide more delicious savoury food on-the-go options for people looking to reduce their meat intake.
“The launch of our vegan steak bake is another key milestone on our journey to become our customers’ favourite for food-on-the-go. We look forward to hearing the feedback.”