But sometimes coming up with a great gift idea can be a little overwhelming, particularly with so much choice. So if you have little ones to buy for, here are 12 of the best toys on offer this year – as recommended by TV programme This Morning.
7. Treasure X Kings Gold Treasure Tomb
Featuring 30 levels of adventure to explore, including an array of exciting traps, ladders and surprises, this toy is sure to provide hours of fun. Available from Smyths Toys for 39.99 GBP Photo: Symths Toys
8. Toniebox Starter Box
Parents, grandparents and friends alike can record bedtime stories using this box, which can then be played for children to enjoy through its speaker. Available from John Lewis for 69.95 GBP Photo: John Lewis
9. Osmo Creative Kit
This games system for an iPad provides children with a range of activities designed to develop an understanding of creative magic, drawing and physics. Available from Apple for 69.95 GBP Photo: Apple