I am irritated by the fallacy that all men are reticent about their feelings. I consider myself emotionally intelligent and comfortable expressing my feelings. Personally I find two things to be true: a problem shared is a problem halved; and you should never go to sleep on an argument.
Women need to make sure we are mens allies in order to take away the societal pressures on them to be masculine. Let the men in your life feel emotion without shame, even if its just about a sad film or book.