Royal Opera House signs deal with Leeds-based Northern Bloc ice cream

AS Britain’s arts venues spring back to life, their audiences will have the chance to enjoy an ice cream brand from the heart of Yorkshire.

By Greg Wright
Friday, 7th May 2021, 1:33 pm
Updated Friday, 7th May 2021, 1:34 pm
Northern Bloc has signed an exclusive three-year deal with London’s Royal Opera House
Northern Bloc has signed an exclusive three-year deal with London’s Royal Opera House

The Leeds-based artisan ice cream brand, Northern Bloc has signed deals to supply some of the most famous venues in Britain, including The National Theatre,

which streamed some of its sell-out productions on Youtube during the height of the pandemic.

The company has now secured an agreement to become the exclusive ice cream provider to the Royal Opera House’s front of house spaces.

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Northern Bloc and the Royal Opera House are also working together to prepare for the reopening of the venue, ensuring refreshments can be served safely in the front of house areas. It’s not the first time Northern Bloc has supported the arts.

During the pandemic, Northern Bloc created a limited edition vegan ice cream called The Show Must Go On! available exclusively in Waitrose. Proceeds from sales of the white chocolate and honeycomb flavour are donated to Theatre Support Fund+, which supports arts charities responding to the COVID-19 pandemic.

Northern Bloc was recently awarded a six figure investment from private equity firm, Mobeus Equity Partners and is investing part of this capital in new machinery.

Josh Lee, co-founder and director at Northern Bloc said: “At Northern Bloc, we’re passionate about sustainability. The pandemic has further highlighted the need to look after our planet and what happens when we don’t and we’ve seen the appetite for sustainable eating jump forward five years, in the space of just one. Plant-based is no longer a dietary requirement, it’s fast becoming a way of life.”