Paria will open its first bricks-and-mortar shop and coffee house in Leeds later this month offering cyclewear and contemporary streetwear.
Yorkshire Evening Post were invited for a sneak peek inside the Harrogate Road, Chapel Allerton venue ahead of its grand opening.
7. First look inside Paria
The brand offers bold designs, as well as collaborations with artists, designers and illustrators, and Sam hopes to promote a friendly and inclusive attitude to cycling. Picture By Yorkshire Evening Post Photographer, James Hardisty. Date: 20th July 2023.
8. First look inside Paria
The shop will also include a coffee house, promising premium brewed coffee, smoothies and healthy snacks. Picture By Yorkshire Evening Post Photographer, James Hardisty.
9. First look inside Paria
Sam said: “Paria was built as an online brand, but we are massively community focused. We are cyclists, we have to be! There’s nothing better than getting out and being with people. It’s why we collaborate with so many designers and other like-minded brands on events and collections.” Picture By Yorkshire Evening Post Photographer, James Hardisty.
10. First look inside Paria
Sam added: "We’re extremely excited to be launching our first bricks and mortar store so that we can engage with our customers in real life, and for them to engage with the product before they buy. There was no other place we could ever open the first Paria store than Yorkshire – it’s in the brand blood and DNA and we love it.” Picture By Yorkshire Evening Post Photographer, James Hardisty.