Marketing team powering one of the UK’s fastest-growing fitness apps
As Pure Energy Music continues to expand its presence across the UK fitness industry, a Yorkshire-based, female-led marketing team is playing a central role in driving that growth.
Bringing together decades of expertise across digital strategy, PR, partnerships and brand experience, the team is helping shape the future of music for fitness and wellness.
Based at Tileyeard North in Wakefield, Pure Energy Music is known as The Ultimate Fitness Music App, a platform transforming the way music is used in gyms, studios and fitness classes across the UK.
The company has grown rapidly, working with fitness professionals, instructors and gym operators to deliver expertly curated music that energises workouts and inspires engagement.
Driving the marketing vision is Hannah Trigwell, Director of Marketing and Experience, whose career bridges music, digital marketing and brand storytelling.
She leads the marketing vision at Pure Energy Music, shaping how the brand connects with audiences and delivers high impact experiences across campaigns, partnerships and digital channels.
Having built her career as a self-made musician, Hannah progressed from busking on the streets of Leeds to achieving over 400 million streams globally, with two number one singles in Asia, numerous top 10 international hits, and several sold out international tours.
Alongside her performing career, she has delivered end-to-end content production for major music and technology brands and authored Making It Happen: How To Create A Sustainable Career In The Music Industry.
Supporting that vision is Lauren Cesi, PR Lead at Pure Energy Music. With over a decade of experience across northern agencies, international brands, and running her own business, Lauren brings exceptional expertise and a proven track record in the lifestyle, wellness and fitness sectors.
She has worked with an impressive range of clients, from luxury wellness retreats to gyms and health supplement brands, helping them build visibility, connect with audiences, and make a real impact in their markets.
Her skills in PR, digital visibility, SEO and media relations have been central to amplifying Pure Energy Music’s online presence, strengthening brand authority, and securing high impact coverage across national, consumer, fitness and music media. Through strategic storytelling and targeted campaigns, Lauren continues to elevate the company’s profile within the fitness and music industries.
Driving community growth and partnerships is Alex Saynor, who leads ambassadors and brand partnerships at Pure Energy Music.
Alex designs initiatives that connect the company with fitness professionals, music creators and influencers, coordinating events and managing partnerships that drive growth.
She oversees an ambassador network across the fitness and music sectors, providing support, resources and clear guidance to help advocates engage effectively with the Pure Energy Music app.
Alex has consulted for a variety of brands in the fitness industry, overseeing all aspects of partner strategy. Her experience includes sourcing and onboarding affiliates, building brand collaborations, negotiating commercial terms, launching campaigns and analysing performance.
Completing the team is Anya Wilcock, Marketing Executive at Pure Energy Music. With experience working with internationally recognised artists, independent record labels, and events, Anya brings a deep understanding of the music industry to the role.
At Pure Energy Music, she oversees social media management, email marketing, content creation, copywriting and digital strategy, ensuring campaigns inspire audiences while delivering measurable growth across all platforms.
Together, this four-strong leadership team combines strategic vision, creativity and data driven execution, driving Pure Energy Music’s growth and expanding its national and international presence.
The team has been central to the company’s momentum, shaping integrated campaigns that unite PR, digital marketing, partnerships and community-led storytelling to connect with audiences and deliver innovative music solutions for the fitness industry.
Andy Pickles, CEO of Pure Energy Music, commented:“I see our marketing team as the oxygen that fuels the fire.
"As a company, we’re changing the future of music in the fitness industry - we’re sparking conversations and making big changes.
"The marketing team works tirelessly behind the scenes and they’re what keeps the fire burning. They’re what gets us seen, keeps the momentum going and helps drive the incredible growth we’re experiencing.”
With a strong marketing leadership team at its core, Pure Energy Music continues to reshape the relationship between music, fitness and digital experience, setting a new standard for innovation in the industry.