Leeds mum launches pop-up shop in John Lewis as baby fashion business booms

Little Black Outfit was launched by Laura Grayson in December last year, after she struggled to find simple black clothing for her one-year-old daughter Ariyah.

Laura, of Roundhay, works full time as an executive assistant while juggling her business after spotting a gap in the baby clothes market.

The brand specialises in simple, stylish black clothing for babies in sizes 0-24months.

"I'm on my third collection already and the business is really growing," the 31-year-old told the Yorkshire Evening Post.

"When I had my daughter, I noticed the absence of black baby clothing. The choice was so limited.

"Every time I spoke to another parent about it they said they had the same problem - there was clearly a demand for it."

Laura will showcase her Little Black Outfit collection in a pop-up shop in John Lewis, Victoria Gate, from June 21-27.

The full collection will be available to purchase, as well as free goody bags with samples and a handful of discount vouchers from independent small businesses.

Laura added: "This is he first kind of opportunity I've had to kind of be face-to-face with customers.

"I'm really excited to let people see the work behind the brand."

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