Global confectionery giant Haribo aims to help Leeds recover from pandemic

A global confectionery firm aims to play a major role in helping Yorkshire-based community groups recover from the pandemic.

By Greg Wright
Sunday, 26th July 2020, 9:41 am
Updated Sunday, 26th July 2020, 9:43 am
(Left to right) Kate Hainsworth, CEO at Leeds Community Foundation; Jon Hughes, Managing Director at HARIBO; Annette Barber, Head of HR at HARIBO.
(Left to right) Kate Hainsworth, CEO at Leeds Community Foundation; Jon Hughes, Managing Director at HARIBO; Annette Barber, Head of HR at HARIBO.

Haribo and Leeds Community Foundation have launched The Haribo Happiness Fund, which will support projects creating “moments of child-like happiness” across Leeds.

The fund will provide support for initiatives that bring older and younger people together in a safe way.

The partners hope to attract submissions for projects that can be delivered online, offline and on-site.

Sign up to our daily newsletter

A spokesman said: “The Haribo Happiness Fund will bring people together to take part in new and engaging activities, those that they would not normally access, experience or enjoy – to strengthen communities and promote better connections across age ranges.”

Jon Hughes, the managing director at Haribo, said: “Once again we are proud to be working in partnership with Leeds Community Foundation and to be in a position where we can provide much-needed support to our communities.

“The Haribo Happiness Fund is the perfect programme for the current climate. More so than ever before, we need proactive, positive activities that raise a smile and tackle the high levels of isolation and loneliness that many are experiencing.

“Our generations have a great deal to offer each other, undoubtedly many opportunities for fun and laughter. We cannot wait to see how our new fund can help to make this happen and to deliver real moments of childlike happiness at a time when people need it the most.

“We recognise that our world is very different from what it was just a few months ago. But, during this time, we have seen great examples of resilience and creativity and we expect our project partners to adopt the same approach when they pull together their ideas and plans for inter-generational community projects.”

Kate Hainsworth, chief executive of Leeds Community Foundation, said the foundation was proud to be working alongside Haribo.

She added: “Their commitment as a global organisation to local initiatives is evidence of the wider impact that can be made through a targeted community approach, making a huge difference to the lives of those that need help the most.

“It continues to be a tough time for the community sector, and the foundation alongside our partners has been working hard to secure a future for these groups across Leeds and for the communities they support.

“The Haribo Happiness Fund will provide strength to communities that have been affected by the pandemic, supporting wellbeing and tackling loneliness issues around both generations.

“We are excited about the outcomes of this unique programme and the creativity and input from the groups delivering intergenerational initiatives in their local communities.”

Applications can be accessed via

Leeds Community Foundation distributes grants, shares advice and uses specialist knowledge to help community projects grow.

Since its inception, Leeds Community Foundation has distributed more than £42m and supported hundreds of thousands of people in some of the most deprived communities of Leeds and Bradford.

Editor’s note: first and foremost - and rarely have I written down these words with more sincerity - I hope this finds you well.

Almost certainly you are here because you value the quality and the integrity of the journalism produced by The Yorkshire Post’s journalists - almost all of which live alongside you in Yorkshire, spending the wages they earn with Yorkshire businesses - who last year took this title to the industry watchdog’s Most Trusted Newspaper in Britain accolade.

And that is why I must make an urgent request of you: as advertising revenue declines, your support becomes evermore crucial to the maintenance of the journalistic standards expected of The Yorkshire Post. If you can, safely, please buy a paper or take up a subscription. We want to continue to make you proud of Yorkshire’s National Newspaper but we are going to need your help.

Postal subscription copies can be ordered by calling 0330 4030066 or by emailing [email protected] Vouchers, to be exchanged at retail sales outlets - our newsagents need you, too - can be subscribed to by contacting subscriptions on 0330 1235950 or by visiting where you should select The Yorkshire Post from the list of titles available.

If you want to help right now, download our tablet app from the App / Play Stores. Every contribution you make helps to provide this county with the best regional journalism in the country.

Sincerely. Thank you.

James Mitchinson