Shoppers have been given their first look at the newly refurbished Pudsey Asda store as part of a £12m investment programme.

The enhancements to the Pudsey store include a simpler, more intuitive store layout, new feature lighting, and modern signage designed to modernise the space and improve the overall shopping experience for customers.  

Elsewhere, several key departments have also received a refresh, including a renewed Beer, Wines and Spirits section, an upgraded Fruit and Veg section, and a revamped Bakery.

The Health and Beauty department has also been given a glow-up. 

Asda unveils new-look Pudsey store and statue as part of £12m store investment in Yorkshire | Submitted

placeholder image — Asda unveils new-look Pudsey store and statue as part of £12m store investment in Yorkshire | Submitted

The Pudsey upgrade is part of Asda’s wider strategy to invest across Yorkshire to improve the shopping experience for customers and represent a significant milestone in the retailer’s 60th anniversary year.

Asda marked the occasion by unveiling a new statue of Pudsey Bear at its newly refurbished Pudsey store, celebrating its long-standing partnership with BBC Children in Need.

Created 40 years ago by BBC designer Joanna Ball and named after her hometown, the much-loved mascot’s statue highlights the connection between the town, the charity, and Asda.

Liz Evans, chief commercial officer for retail and non-food, said: “We’re so excited to welcome customers into our newly upgraded Pudsey store, as part of our £12 million investment across Yorkshire and nearby areas.

“Asda started in Yorkshire 60 years ago, so putting money back into our home patch really means a lot to us.

“We want our stores to feel fresh, easy to shop, and full of great value for local families. This is just the start – we can’t wait to unveil more upgraded Yorkshire stores over the next few weeks.”

In addition to this investment, Asda recently began the next phase of its Express convenience store rollout, opening a brand-new site in Castleford as the retailer continues to bring unbeatable value and convenience to more communities. 