The Bradford-based firm said Mother’s Day will be different this year with lockdown still in place, but mums across the nation deserve more recognition than ever, having faced all sorts of challenges including home schooling and feeding the family.
Morrisons customers will be able to nominate a ‘special’ mum to win a hamper via their local store’s Facebook page, to give back to mums in the community who deserve a treat.
Each of Morrisons’ 497 stores across the UK will be taking part in the giveaway and will pack a box with a variety of items that mums can use to make an afternoon tea, including cakes, teas and jams.
Morrisons takes a £290m Covid hit to "help feed the nation"Morrisons will also be carrying out acts of kindness in stores, such as giving flowers and chocolates to special mums who cannot see their children on Mother’s Day.
Rebecca Singleton, customer and community director at Morrisons said: “We know that Mother’s Day will be different this year, and we wanted to recognise the incredible efforts of mums around the country over what has been an extremely difficult 12 months.
"We look forward to putting a smile on the face of nearly 500 fantastic mums as they tuck into a range of delicious afternoon tea treats.”