Thousands of people took to Facebook to share their excitement at the new initiative, which is being trialled in the Middleton store in Holme Well Road. From refillable solutions to a host of recycling initiatives, the firm said it will help customers to reduce, re-use and recycle. Read more: Asda has tapped into customers’ desire to save the planet - Ros Snowdon.
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The store will offer refillable solutions to a host of recycling initiatives to help customers to reduce, re-use and recycle.
Photo: ASDA
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The supermarket has partnered with PG Tips, Vimto, Kellogg’s, Radox and Persil to create the store.
Photo: ASDA
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Asda estimates the numerous initiatives being trialed in Middleton will save one million pieces of plastic per year.
Photo: ASDA
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Asda will use the Middleton store to test and learn which elements of its new offer appeal most to customers and can be rolled out to more locations in 2021.