Aiden Hatfield is the founder of Leeds-based imwtclothing LTD, better known as In Music We Trust and his company donates 50 per cent of all profits to the Depression Alliance charity. Born in Lichfield, near Birmingham, he’s lived in Yorkshire since before he can remember and went to Battyeford Primary School and Castle Hall High School in Mirfield. He speaks to the Yorkshire Evening Post about life, his amazing seven-year-old daughter, how he’d like us all to put down our mobile phones once in a while and why he likes a challenge...
Tell us about yourself…
I was born in Staffordshire but grew up in Yorkshire. A little village called Mirfield. I know live in the Morley area of Leeds. I run imwtclothing LTD. To cut a long story short, it’s a clothing company that donates 50 per cent of all profits to the Depression Alliance charity. When I say the word ‘company’ what I mean is I have boxes of t-shirts and hats that take up a lot of room in my bedroom. I send these to people when they want one.
The company is about a year old now. I shipped out our first lot of t-shirts on the 6th of December 2014. This date also happens to be my birthday, which is obviously a total coincidence.
What else do you do?
Aside from my clothing company, I also play in a band called utoXator (shameless self promotion). I grew up playing guitar and always wanted to be in a band. A lot of the members of the bands I listened to also ran clothing companies. I always wanted to do a similar thing but I didn’t want to just be another guy in a band that was going through the same motions as everybody else, I wanted to do something different. As a result, In Music We Trust was born.
The name is supposed to tie-in with the cause we’re trying our best to support. Music works as such a wonderful medicine for so many people, especially those that are dealing with some emotional issues. Whether that be stress, heartbreak, bereavement or the big D word (depression, just in case you couldn’t figure that one out).
Do you have a plan?
My plan is to not only help raise money for the charity, but to also let people know that they’re not the only ones suffering and it’s okay to come forward. There are other people that are in a similar situation to you. It’s okay to get help and it’s okay to admit to yourself that you might not be okay.
At the moment, I only run the company as an online store. Like I mentioned before, I am the only person involved in the company (from designs to advertising and from packaging to donating, I do the whole lot).
Eventually I’d like to open up a physical store. I’d also quite like to get to the point where my company is big enough to employ other people. Not only for the benefit of my company but also so I can give some great opportunities to others. But for now, I’ll just have to continue as I am.
What’s your earliest memory?
I’m not sure if this is my earliest memory but it’s an early memory that stands out the most to me. When I was four-years-old, my little sister was born. I distinctly remember my dad picking me up from school and explaining that we needed to go and pick my mum and my new baby sister up from the hospital.
I already had an older brother, but I was excited to now have a younger sibling (mostly so I could do a bit of the bossing around and blaming things on the younger sibling).
So, my dad and I made our way to the car. In the car, waiting for me, was my mum and my new baby sister. I don’t know if my dad thought this would be a hilarious joke, but it was a nice surprise to see them there.
If you could pass a new law, what would it be and why?
If I could pass any law, I think I’d ban the use of mobile phones. I’m not against them or anything like that. I actually use my phone to do a lot of business and other things. I just think it would be nice and refreshing for everyone to see the world through their own eyes, rather than through the status updates of people that they met once on a night out.
Mobile phones have so many uses, and they have connected the whole world, but sometimes I feel like we overuse them. I think if everyone looked up every once in a while, we’d be surprised at what we could discover and achieve.
I’d just like to point out that I’m just as guilty as the next person when it comes to using my mobile too much, this isn’t a low blow to anyone looking at the their phone.
What would be your X Factor audition song?
This is a difficult one for me since I’d never seriously audition for the X Ffactor.
I understand that the creators of the show are doing what they do to make a living and the people who watch the show are using it as an escape from the real world. It’s a form of recreation and a way of relaxing.
That being said, some people go on this show because music is their life goal and that goal is so easily destroyed on this show. On the other hand, some people go on this show as a bit of a laugh and they end up being way more successful than the person that went on the show to actually try and achieve something. This is why I’d never be a serious contestant.
If I ever went on this show myself, I think I’d have to sing something funny for my own amusement. I think it would have to be the ‘Secret Lemonade Drinker’ song from the old R Whites Lemonade advert.
I’d also love to go on this show, do an amazing first audition. Win over the judges, get a standing ovation from the crowd but then tell them I’m not interested in going any further.
What would you like to consign to room 101?
If I could consign anything to room 101, I think it would have to be my guitar.
I’ve played music for over half of my life and my entire life revolves around it. I think it would be interesting to see what I did with my life if I didn’t have music to focus on.
What’s your biggest vice?
I think my biggest vice is probably also one of my best character traits. I can never seem to do anything in moderation. This can be a good thing, it means if I decide I’m going to do something then I fully commit to it.
This also means that I can never seem to admit defeat. I can obsess over tiny little details. To the point where it actually drives me a little bit crazy.
Aside from this, I pick my nose a lot.
When were you happiest?
I’m going to avoid going for the obvious answer of ‘when my daughter was born’... but I do have I an amazing seven-year-old daughter called Lilly.
I think the happiest I’ve ever felt was after my very first live show. I was in high school and played just one song, with a couple of friends, in front of my entire year group. The song didn’t go as well as I’d hoped and I was so incredibly nervous. But I was so proud of myself for getting up there and doing something that I wanted to do.
We finished the song and the rest of my year group disappeared off to their lessons. Me and my two band mates stayed in the school hall to pack down our equipment. This meant I arrived at my next lesson on my own and the rest of my class were already seated.
I walked into my classroom and got the biggest cheer I could have ever imagined. For a weird kid that wasn’t particularly pleasant to people, didn’t have many friends, wore makeup and listened music in which you couldn’t understand the singer’s screaming, this was such an amazing feeling.
If your house was burning down and you could rescue three THINGS, what would they be?
I think if my house was burning down I’d have to rescue my fridge, my bed and my bath. This is for no other reason other than I like a challenge. These were the three most difficult things I could think of.
If my house was on fire I’d believe there was a reason for it to be on fire. Possessions are just things that we own. If they were to be destroyed in some way, it would give me reason to start again and come back stronger from the experience.
What would your super power be?
I’m sure most people would agree with me if I were to say there aren’t enough hours in the day. So, if I could have any superpower, I’d love to be able to adjust time to my liking. Not just so I could get more stuff done, but also so I could sleep for as long as I wanted without feeling guilty about wasting my day.
What would you most like to achieve in life and why?
I think I’m like a lot of people when it comes to life time achievements. We all have a bucket list as long as our arm and we’d love to be able to tick them off one by one. I’d love to climb a mountain, run a marathon and write the music to either a film or video game.
Most of all, when it comes to the end of my life, I’d like to be able to tell myself, with confidence, that I did everything I could to make sure I made a difference and got the most out of life. Hopefully, both my clothing company and my band are going to help me achieve that.
When did you last have a drink? What was it and where was it?
I honestly can’t remember the last time I had a drink. I don’t drink very often and, when I do, I don’t drink a lot. So the last time I had a drink won’t have been particularly memorable. Even though I can’t remember when it was, I can pretty much guarantee I will have been drinking an ice cold Corona. I’m not one for getting drunk but I do love a refreshing ice cold beer. Especially after a long day and even more so in the summer.
Who would play you in the film of your life?
I used to be really good friends with a guy called Tom. Unfortunately, Tom and I no longer speak to each other but we were friends for a lot of years and we went through a lot together. He saw me at my best but he also saw me at my worst.
He’s not an actor but he probably knows me better than anyone and he would deliver the most honest portrayal of me and my personality, without holding back on the nasty parts of me.
He would be able to give the most true to life performance of the sort of person I am.
If I had to choose a specific actor to play me, I think I’d go for Robert Downey Jr. But I think that’s mostly for the purpose of my own ego. Just to know that somebody so high profile would be interested in playing me in a movie. Maybe one day.
Describe your perfect day.
I’m sure my answer to this would change depending on my mood. Right now, I’d love to be in a foreign country, on my own, where I didn’t know anybody and nobody knew me. I could just be left alone to enjoy something completely unfamiliar. I’d not have my phone with me and I could enjoy my day without worrying about what responsibilities I have.
As much as I love the comforts of my own home, there’s something really relaxing about travelling on my own. Not having to try and make too much conversation but being able to talk to strangers without them having any kind of clue as to who you are.
What keeps you awake at night?
I spend a lot of time worrying about whether or not I’m going to be successful in what I’m trying to achieve.
I put in a lot of effort into my music career and I get really scared that it will all be for nothing and I’ll still end up being stuck in a dead end job that I hate. I think that sounds really selfish of me but that is such a massive hang up that I have.
I know far too many musicians that put too much effort into their backup plan and it ended up as being their plan A instead of their plan B. I find it really upsetting when I see that happen to other people so I can’t imagine how I would feel if I eventually “admitted defeat” and stopped trying to achieve my goals.
Tell us something strange…
Sometimes I eat so many biscuits, I end up with a kind of ‘biscuit hangover’ the next day...