Leading British nursery brand Silver Cross has much to celebrate as it reaches its momentous 140 year anniversary this summer, marking a significant contribution to the UK baby care market, spanning three centuries.
The Silver Cross story started in 1877 when William Wilson wheeled out the world’s first ‘baby carriage’ from his Yorkshire workshop in Leeds, introducing a unique idea that would change parenting forever. His prototype combined spring technology with a reversible hood.
Since then, generations of parents have given their children the best start in life with prams, pushchairs, car seats, nursery furniture and bedding bearing the trusted Silver Cross name.
By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams”.
Today, Silver Cross still prides itself on uncompromising quality, painstaking craftsmanship and innovative design.
According to the firm, more than ten million babies have enjoyed their first views of the world from the comfort and safety of a Silver Cross pram. Loved by royalty, celebrities and families worldwide, the Silver Cross brand is firmly established as a household name due to its commitment to meeting the changing needs of modern parents.
The classic design Balmoral and Kensington prams continue to be hand made today made in the factory in Keighley.
To celebrate the 140th anniversary a limited edition design will launch in the Balmoral and also in the dolls prams. This will be on sale in September. It is anticipated that the pram will sell out quickly as it will be a sought after collectors item.